PORTFOLIO / FishLand / Consumer branding

ISKRA, the brand storytelling agency, has come up with a playful design for a new seafood brand by UFC, FishlanD. The agency’s designers created fresh packaging line for fish burgers and fish sticks, targeting young city audience, who are time limited, but not careless when it comes to healthy food. Bogdan Kravchenko, Creative Director, comments: “This branding project was all about taste and fun – that’s what young people love! The identity and packaging were designed with focus on natural taste ingredients, fresh fish, using fusion of the product and different fish types. We added water bubbles and even beach sand to stress naturalness, as well injected a lot of fun and personality into its identity.”